How to Define and Communicate Your Personal Brand

The need to stand out is stronger now than ever. What is your competitive advantage?

Review what you offer through an employer’s eyes and look at the whole picture.

• What economic value do you provide? How are you different or better?
• Convincing and compelling?  Accomplishments and achievements based?
• It’s not just what you do but how well you do it that needs to be communicated.
• Deficiencies dealt with?  Do you overcome the stigma of unemployment?

Write several variations of your elevator speech and rehearse them.

Outshine the competition by being creative

• Research an industry or product trend and blog about it
• Join industry associations and volunteer to be an officer

Posted in: How do I define my personal brand?, Personal Branding